Managing social media practices in the digital economy
by
 
Alavi, Shirin, 1980- editor.

Title
: 
Managing social media practices in the digital economy

Author
: 
Alavi, Shirin, 1980- editor.

ISBN
: 
9781799821878

Physical Description
: 
1 online resource (xxvi, 312 pages).

Series
: 
Advances in marketing, customer relationship managemnt, and e-services (AMCRMES) book series

Subject Term
: 
Information technology -- Economic aspects.
 
Marketing -- Technological innovations.
 
Social media -- Economic aspects.
 
Social media -- Social aspects.

Added Author
: 
Alavi, Shirin, 1980-
 
Ahuja, Vandana,

Electronic Access
: 
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2316535


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book489724-1001ONLINEElektronik Kütüphane