Marketing research : within a changing information environment
by
 
Hair, Joseph F.

Title
: 
Marketing research : within a changing information environment

Author
: 
Hair, Joseph F.

ISBN
: 
9780072467574
 
9780071151191

Edition
: 
2nd ed.

Publication Information
: 
Boston : McGraw-Hill/Irwin, c2003.

Physical Description
: 
xxiii, 672 p. : ill. ; 27 cm. + 1 computer optical disc (4 3/4 in.)

Series
: 
McGraw-Hill/Irwin series in marketing

Subject Term
: 
Pazarlama araştırması.
 
Marketing research.

Added Author
: 
Bush, Robert P.
 
Ortinau, David J.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/22/12766HF5415.2 H258 2003Beytepe Genel Koleksiyon