Foreword - 1. Do you remember Daimler, RTL and Siemens? - 2. Everything is going digital. - 3. The path to the zero marginal cost economy. - 4. Cloud - automated IT value creation . Cloud IT vs. classic IT - calculation for the controller -- 6. Mastering software as a core competence -- 7. Falling transaction costs and the new network economy -- 8. The cloud transformation -- 9. Cloud transformation - like the public Cloud companies are changing.