Marketing and Smart Technologies Proceedings of ICMarkTech 2022, Volume 2
by
Reis, José Luís. editor.
Title
:
Marketing and Smart Technologies Proceedings of ICMarkTech 2022, Volume 2
Author
:
Reis, José Luís. editor.
ISBN
:
9789811990991
Edition
:
1st ed. 2023.
Physical Description
:
XXX, 805 p. 131 illus., 97 illus. in color. online resource.
Series
:
Smart Innovation, Systems and Technologies, 337
Contents
:
The use of cryptocurrencies as a tool for the development of marketing in tourism -- Blockchain use possibilities: A systematic literature review -- Comparison of semi-structured data on MSSQL and Postgresql -- Coolhunting Canvas: a pedagogical toolkit to support trendspotting and sociocultural innovation in marketing -- Hotel Customer Segmentation Using the Integrated Entropy-CRITIC Method and the 2T-RFMB Model -- Intellectual Capital versus Competitive Advantages: Together which underlines some relevant literature?.
Subject Term
:
Internet of things.
Computational intelligence.
Artificial intelligence.
Quantitative research.
Data Analysis and Big Data.
Added Author
:
Reis, José Luís.
Peter, Marc K.
Varela González, José Antonio.
Bogdanović, Zorica.
Added Corporate Author
:
SpringerLink (Online service)
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
|---|
| Online Library | E-Book | 527169-1001 | ONLINE | | Elektronik Kütüphane |