Marketing and Smart Technologies Proceedings of ICMarkTech 2022, Volume 2
by
 
Reis, José Luís. editor.

Title
Marketing and Smart Technologies Proceedings of ICMarkTech 2022, Volume 2

Author
Reis, José Luís. editor.

ISBN
9789811990991

Edition
1st ed. 2023.

Physical Description
XXX, 805 p. 131 illus., 97 illus. in color. online resource.

Series
Smart Innovation, Systems and Technologies, 337

Contents
The use of cryptocurrencies as a tool for the development of marketing in tourism -- Blockchain use possibilities: A systematic literature review -- Comparison of semi-structured data on MSSQL and Postgresql -- Coolhunting Canvas: a pedagogical toolkit to support trendspotting and sociocultural innovation in marketing -- Hotel Customer Segmentation Using the Integrated Entropy-CRITIC Method and the 2T-RFMB Model -- Intellectual Capital versus Competitive Advantages: Together which underlines some relevant literature?.

Subject Term
Internet of things.
 
Computational intelligence.
 
Artificial intelligence.
 
Quantitative research.
 
Data Analysis and Big Data.

Added Author
Reis, José Luís.
 
Peter, Marc K.
 
Varela González, José Antonio.
 
Bogdanović, Zorica.

Added Corporate Author
SpringerLink (Online service)

Electronic Access
https://doi.org/10.1007/978-981-19-9099-1


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book527169-1001ONLINEElektronik Kütüphane