Management of Innovation and Product Development Integrating Business and Technological Perspectives
by
Cantamessa, Marco. author.
Title
:
Management of Innovation and Product Development Integrating Business and Technological Perspectives
Author
:
Cantamessa, Marco. author.
ISBN
:
9781447175315
Edition
:
2nd ed. 2023.
Physical Description
:
XVII, 487 p. 178 illus., 152 illus. in color. online resource.
Contents
:
Innovation in Business and Society -- Technological Knowledge and Organizational Learning -- The Many Types of Innovation -- The Dynamics of Innovation -- Fundamentals of Technological Forecasting -- The Many Approaches to Innovation Strategy -- Business Model Innovation -- Innovation Strategy as the Management of Competencies -- Innovation Strategy as Project Portfolio Management -- Organizing Product Development Activities -- Managing the Product and Service Development Process -- Project Management for Product Development -- From Market Research to Product and Service Positioning -- Specifying Products and Services -- Designing products and services -- Design and Redesign of System Architecture.
Subject Term
:
Engineering design.
Technological innovations.
Operations research.
Innovation and Technology Management.
Operations Research and Decision Theory.
Added Author
:
Montagna, Francesca.
Added Corporate Author
:
SpringerLink (Online service)
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
|---|
| Online Library | E-Book | 527549-1001 | ONLINE | | Elektronik Kütüphane |