Introduction.- Childhood Obesity in America.- The Historical Use of the Bully Pulpit by Presidents and First Ladies.- Formal and Informal Approaches to Food Policy.- Overview.- Formal Policy.- Informal Policy.- Protecting Children from Obesity: A History of Television and Internet Food Advertising Regulation in the United States -- Television Advertising of Food to Children: Early Efforts at Regulation by the FCC and the FTC.- Self-Regulation by the Food and Advertising Industries.- A New Public Concern About Childhood Obesity.- Food Advertising and First Amendment Rights.- Marketing Food to Children Through the Internet and Other Means.- Conclusions.- American School Lunch Policy: A History -- Government Food Programs for Schools.- USDA Evaluation of School Lunches.- Private Critiques of School Lunches.- Competitive Foods in the Schools.- Legislative and Other Attempted Remedies.-  Conclusions.- Food Policy During the Depression and the Second World War: FDR's New Deal Legislation and Eleanor Roosevelt's Bully Pulpit.- Eleanor Roosevelt's Use of the Bully Pulpit.- Formal and Informal Policy Approaches to Food and Nutrition During the 1930s.- Formal and Informal Policy Approaches to Food and Nutrition During the Second World War.- Conclusions.- Food Policy Since 2009: The Obama Administration's Policies and Michelle Obama's Bully Pulpit.- The White House Garden.- Let's Move!.-  6.3 Opposition to Federal Regulation.