I-IV -- Contents -- Preface -- Percepts and Concepts of Visual Semiosis -- Visual Semiotics, Pragmatics, and Communication -- Iconism -- Visual Iconicity in Literature; or, What is Werther? -- On Pictorality: The Impact of the Perceptual Model in the Development of Pictorial Semiotics -- The Psychosemiotics of Picture Perception -- The Construction of Pictorial Meaning -- The Perception of Motion Patterns -- Picture Perception -- Polysensoriality in Plastic Symbolic Discourses -- Visual Perceptual Organization -- The Subjective Processing of Visual Structures -- The Two Sources of Cognition -- Enunciation -- Perspective, Point of View, and Symbolism -- Subject in Structure: A Comeback? -- Synesthetic Effects -- Relations between Verbal and Visual Semiotics -- Hand and Mind -- Verbal and Visual Semantics -- Ekphrasis and the Picture Gallery -- Cognitive Linguistics and Prototypes -- Visual Semiotics, the Body, and Gestures -- The Status of Image in the Therapeutic Relation -- Gesture Universals: Material and Formal Constraints -- Visual Semiotics and Space -- Space, Form, and Substance -- Semiotics of Objects Revisited -- Et in Arcadia Ego: A Spatial and Visual Analysis of the Urban Middle Space -- Other Varieties of Visual Meaning -- Performing Arts, Visual Arts -- Toward a General Rhetoric of Visual Statements: Interaction between Plastic and Iconic Signs -- The Transformation of Traditional Histories of Representation: An Introduction -- New Visual Technologies/New Society -- The Future of Imaging Science -- The Iconosphere and the New Mecanographic Media -- Index