Frontmatter -- Contents -- Acknowledgements -- Part 1. Paradigmatic reorientation -- Chapter 1. The study of non-Western -- discourse -- Chapter 2. Communication theory and the Western -- bias -- Chapter 3. Towards multiculturalism in discourse -- studies -- Chapter 4. Beyond differences in cultural values -- and modes of communication -- Part 2. The discursive dominance of the -- West -- Chapter 5. Reporting the Hong Kong transition: A -- comparative analysis of news coverage in Europe and Asia -- Chapter 6. The contest over Hong Kong: Revealing -- the power practices of the Western media -- Chapter 7. Hong Kong's press freedom: A comparative -- sociology of Western and Hong Kong's views -- Part 3. Complexity, diversity and Otherness of -- non-Western discourse -- Chapter 8. Unfamiliar voices from the Other: -- Exploring forms of Otherness in the media discourses of China and Hong -- Kong -- Chapter 9. Media and metaphor: Exploring the -- rhetoric in China's and Hong Kong's public discourses on Hong Kong and -- China -- Chapter 10. Voices of missing identity: A study of -- contemporary Hong Kong literary writings -- Chapter 11. Identity and interactive hypermedia: A -- discourse analysis of web diaries -- Chapter 12. Narrating Hong Kong history: A critical -- study of mainland China's historical discourse from a Hong Kong -- perspective -- Chapter 13. A nascent paradigm for non-Western -- discourse studies: An epilogue -- Backmatter