Pre-publication REVIEWS, COMMENTARIES, EVALUATIONS ... -- NOTES FOR PROFESSIONAL LIBRARIANS AND LIBRARY USERS -- CONSERVATION AND PRESERVATION NOTES -- PHARMACEUTICAL PRODUCTS PRESS® -- Publication and Copyright Information -- Table of Contents -- Foreword -- Preface -- Acknowledgments -- ABOUT THE AUTHOR -- A PARTIAL CHRONOLOGY OF REXALL -- PART I: THE LIGGETT LEGACY -- Chapter 1 The Genius of Louis Liggett: How It All Began The Genius of Louis Liggett: How It All Began -- Chapter 2 "Dear Pardner" -- Chapter 3 The Sense of Family and Its Effects: Rexall Retirees Speak -- PART II: MARKETING REXALL -- Chapter 4 The Genius of Rexall Product -- Chapter 5 The Genius of Rexall Price -- Chapter 6 The Genius of Rexall Place -- Chapter 7 The Genius of Rexall Promotion -- PART III: THE DART ERA -- Chapter 8 Justin Dart: A New Era of Genius -- Chapter 9 The End of the Rexall Era -- Chapter 10 Conclusion -- Afterword -- Appendix -- Notes -- Index.