Choice-based conjoint analysis : models and designs
by
Raghavarao, Damaraju., author.
Title
:
Choice-based conjoint analysis : models and designs
Author
:
Raghavarao, Damaraju., author.
ISBN
:
9780429132285
9781439856994
Physical Description
:
1 online resource (xi, 180 pages)
General Note
:
A Chapman & Hall book.
Contents
:
chapter 1 Introduction -- chapter 2 Some Statistical Concepts -- chapter 3 Generic Designs -- chapter 4 Designs with Ordered Attributes -- chapter 5 Reducing Choice Set Sizes -- chapter 6 Availability (Cross-Effects) Designs -- chapter 7 Sequential Methods -- chapter 8 Mixture Designs.
Subject Term
:
Conjoint analysis (Marketing)
Consumers' preferences.
Added Author
:
Wiley, James B.
Chitturi, Pallavi.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
|---|
| Online Library | E-Book | 541956-1001 | HF5415.2 .R24 2011 | | CRC E-Books |