Pharmaceutical marketing : a practical guide
by
Dogramatzis, Dimitris, 1962- author.
Title
:
Pharmaceutical marketing : a practical guide
Author
:
Dogramatzis, Dimitris, 1962- author.
ISBN
:
9780429134180
Physical Description
:
1 online resource (xviii, 382 pages)
Contents
:
pt. 1. The pharmaceutical market -- pt. 2. Marketing strategy -- pt. 3. Distribution strategy -- pt. 4. Pricing strategy -- pt. 5. Communication strategy -- pt. 6. Forecasting, planning, and evaluating.
Subject Term
:
Drugs -- Marketing.
Pharmaceutical industry.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
|---|
| Online Library | E-Book | 541969-1001 | HD9665.5 .D64 2001 | | CRC E-Books |