New food product development : from concept to marketplace
by
 
Fuller, Gordon W., author.

Title
New food product development : from concept to marketplace

Author
Fuller, Gordon W., author.

ISBN
9781439818657

Edition
Third edition.

Physical Description
1 online resource (xix, 487 pages)

Contents
1. What is new food product development? -- 2. The new product development team : company organization and its influence on new product development -- 3. What are the sources for new product ideas? -- 4. Strategy and the strategists -- 5. The tacticians : their influence in product development -- 6. The legal department : protecting the company, it's name, goodwill, and image -- 7. Quality control : protecting the consumer, the product, and the company -- 8. Going to market : success or failure? -- 9. Why farm out new product development? -- 10. New food product development in the food service industry -- 11. Product development in the food additive and food ingredient industries -- 12. Dancing but uncertain of the music.

Subject Term
Food -- Marketing.
 
Food -- Research.
 
New products -- Marketing.
 
Food industry and trade -- Technological innovations.
 
Product management.

Electronic Access
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LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book543588-1001HD9000.5 .F86 2011CRC E-Books