Strategic brand licensing : building brand value through enduring partnerships
by
 
Longo, Maria Cristina, author.

Title
: 
Strategic brand licensing : building brand value through enduring partnerships

Author
: 
Longo, Maria Cristina, author.

ISBN
: 
9781003364566
 
9781040022696
 
9781040022733

Physical Description
: 
1 online resource

Subject Term
: 
Merchandise licensing.
 
Brand name products.
 
Branding (Marketing)
 
Strategic planning.
 
BUSINESS & ECONOMICS / Marketing / General
 
BUSINESS & ECONOMICS / Strategic Planning
 
BUSINESS & ECONOMICS / International / Marketing

Added Author
: 
Canalichio, Pete,

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003364566
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book552128-1001HF5429.255Taylor Fransic E-Kitap Koleksiyonu