Integrated marketing communication : advertising and promotion in a digital world
by
 
Juska, Jerome M., author.

Title
: 
Integrated marketing communication : advertising and promotion in a digital world

Author
: 
Juska, Jerome M., author.

ISBN
: 
9780367443382
 
9781000485646
 
9781000485684

Edition
: 
Second Edition.

Physical Description
: 
1 online resource

General Note
: 
Revised edition of the author's Integrated marketing communication, 2017.

Subject Term
: 
Internet advertising.
 
Internet marketing.
 
BUSINESS & ECONOMICS / Advertising & Promotion
 
BUSINESS & ECONOMICS / Marketing / General

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9780367443382
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book553504-1001HF6146 .I58Taylor Fransic E-Kitap Koleksiyonu