The aging consumer : perspectives from psychology and marketing
by
 
Drolet, Aimee Leigh, editor.

Title
: 
The aging consumer : perspectives from psychology and marketing

Author
: 
Drolet, Aimee Leigh, editor.

ISBN
: 
9780429343780
 
9781000202755
 
9781000202618
 
9781000202687

Edition
: 
2nd edition.

Physical Description
: 
1 online resource (xxxii, 347 pages) : illustrations.

Series
: 
Marketing and consumer psychology series

General Note
: 
Revised edition of The aging consumer, c2010.

Subject Term
: 
Older consumers.
 
Consumer behavior.
 
Consumption (Economics)
 
Marketing -- Psychological aspects.
 
PSYCHOLOGY / Applied Psychology
 
BUSINESS & ECONOMICS / Consumer Behavior

Added Author
: 
Drolet, Aimee Leigh,
 
Yoon, Carolyn, 1960-

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9780429343780
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book553640-1001HF5415.332 .O43 A455 2021Taylor Fransic E-Kitap Koleksiyonu