Building corporate identity, image and reputation in the digital era
by
 
Melewar, T. C., editor.

Title
: 
Building corporate identity, image and reputation in the digital era

Author
: 
Melewar, T. C., editor.

ISBN
: 
9781003080572
 
9781000382211
 
9781000382174

Physical Description
: 
1 online resource.

Series
: 
Routledge studies in marketing

Subject Term
: 
Corporate image.
 
Branding (Marketing)
 
Reputation.
 
Communication in marketing.
 
BUSINESS & ECONOMICS / Marketing / General
 
BUSINESS & ECONOMICS / Marketing / Industrial
 
BUSINESS & ECONOMICS / Marketing / Research

Added Author
: 
Melewar, T. C.,

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003080572
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book553769-1001HD59.2Taylor Fransic E-Kitap Koleksiyonu