Predictive analytics and generative AI for data-driven marketing strategies
by
 
Hemachandran K.

Title
: 
Predictive analytics and generative AI for data-driven marketing strategies

Author
: 
Hemachandran K.

ISBN
: 
9781040188767
 
9781003472544
 
9781040188835

Publication Information
: 
[S.l.] : CHAPMAN & HALL CRC, 2024.

Physical Description
: 
1 online resource

Subject Term
: 
Marketing -- Data processing.
 
Marketing -- Technological innovations.
 
Artificial intelligence -- Marketing applications.

Added Author
: 
Hemachandran K.

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003472544
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book554251-1001HF5415.125 .P735 2025Taylor Fransic E-Kitap Koleksiyonu