Value first, then price : building value-based pricing strategies
by
 
Hinterhuber, Andreas, editor.

Title
: 
Value first, then price : building value-based pricing strategies

Author
: 
Hinterhuber, Andreas, editor.

ISBN
: 
9781003177937
 
9781000515190
 
9781000515152

Edition
: 
Second edition.

Physical Description
: 
1 online resource

Subject Term
: 
Pricing.
 
Value.
 
Industrial marketing.
 
BUSINESS & ECONOMICS / Sales & Selling
 
BUSINESS & ECONOMICS / Marketing / Research

Added Author
: 
Hinterhuber, Andreas,
 
Snelgrove, Todd,

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003177937
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book554785-1001HF5416.5Taylor Fransic E-Kitap Koleksiyonu