Public relations, branding and authenticity : brand communications in the digital age
by
 
Rees, Sian (Associate professor), author.

Title
: 
Public relations, branding and authenticity : brand communications in the digital age

Author
: 
Rees, Sian (Associate professor), author.

ISBN
: 
9780429022685
 
9780429666124
 
9780429663406
 
9780429660689

Physical Description
: 
1 online resource.

Series
: 
Routledge new directions in PR & communication research

Subject Term
: 
Branding (Marketing)
 
Public relations.
 
BUSINESS & ECONOMICS / Public Relations
 
BUSINESS & ECONOMICS / Advertising & Promotion
 
BUSINESS & ECONOMICS / Marketing / Multilevel

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9780429022685
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book556439-1001HF5415.1255 .R44 2020 EBTaylor Fransic E-Kitap Koleksiyonu