Introduction to advertising : understanding and managing the advertising process
by
 
Mogaji, Emmanuel, author.

Title
: 
Introduction to advertising : understanding and managing the advertising process

Author
: 
Mogaji, Emmanuel, author.

ISBN
: 
9781000384741
 
9781003008729
 
9781000384710

Physical Description
: 
1 online resource

Subject Term
: 
Advertising.
 
Branding (Marketing)
 
Communication in marketing.
 
BUSINESS & ECONOMICS / Advertising & Promotion
 
BUSINESS & ECONOMICS / Industries / Media & Communications Industries
 
BUSINESS & ECONOMICS / Marketing / Direct

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003008729
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book556546-1001HF5823Taylor Fransic E-Kitap Koleksiyonu