Strategic sport communication traditional and transmedia strategies for a global sports market
by
 
Coombs, W. Timothy, author.

Title
: 
Strategic sport communication traditional and transmedia strategies for a global sports market

Author
: 
Coombs, W. Timothy, author.

ISBN
: 
9781000437379
 
9781000437355
 
9781003031161

Physical Description
: 
1 online resource illustrations (black and white)

Subject Term
: 
Communication in sports.
 
Mass media and sports.
 
Sports and globalization.
 
Sports -- Marketing.
 
BUSINESS & ECONOMICS / Public Relations
 
SPORTS & RECREATION / General

Added Author
: 
Harker, Jennifer L.,

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003031161
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book556587-1001GV567.5Taylor Fransic E-Kitap Koleksiyonu