Marketing and gamification : applications, challenges, and ethics
by
 
Gupta, Sahil, editor.

Title
: 
Marketing and gamification : applications, challenges, and ethics

Author
: 
Gupta, Sahil, editor.

ISBN
: 
9781032694238
 
9781040183267
 
9781040183236

Physical Description
: 
1 online resource.

Series
: 
Routledge studies in marketing
 
Routledge studies in marketing.

Subject Term
: 
Marketing.
 
Gamification.
 
BUSINESS & ECONOMICS / Marketing / Research
 
BUSINESS & ECONOMICS / Marketing / General

Added Author
: 
Gupta, Sahil,

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781032694238
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book557307-1001HF5415Taylor Fransic E-Kitap Koleksiyonu