Branding diversity new advertising and cultural strategies
by
 
Khamis, Susie.

Title
: 
Branding diversity new advertising and cultural strategies

Author
: 
Khamis, Susie.

ISBN
: 
9780429628597
 
9780429032257
 
9780429625312
 
9780429626951

Publication Information
: 
London : Routledge, 2020.

Physical Description
: 
1 online resource.

Series
: 
Routledge Critical Advertising Studies

Subject Term
: 
Advertising -- Social aspects -- United States.
 
Advertising -- Political aspects -- United States.
 
Branding (Marketing) -- Social aspects -- United States.
 
Branding (Marketing) -- Political aspects -- United States.
 
Cultural pluralism in advertising -- United States.
 
SOCIAL SCIENCE / Media Studies

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9780429032257
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book557400-1001HF5813 .U6Taylor Fransic E-Kitap Koleksiyonu