Financial services marketing : a guide to principles and practice
by
 
Ennew, Christine, author.

Title
Financial services marketing : a guide to principles and practice

Author
Ennew, Christine, author.

ISBN
9781003398615
 
9781040116760
 
9781040116777

Edition
Fourth edition.

Physical Description
1 online resource

Subject Term
Financial services industry -- Marketing.
 
BUSINESS & ECONOMICS / Marketing / General

Added Author
Waite, Nigel,
 
Waite, Róisín,

Electronic Access
Taylor & Francis https://www.taylorfrancis.com/books/9781003398615
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book558042-1001HG173Taylor Fransic E-Kitap Koleksiyonu