Creating brand cool : brand distinction in the online marketplace
by
 
Abraham, Joan, author.

Title
: 
Creating brand cool : brand distinction in the online marketplace

Author
: 
Abraham, Joan, author.

ISBN
: 
9781003141341
 
9781000386264
 
9781000386363

Physical Description
: 
1 online resource

Subject Term
: 
Branding (Marketing)
 
Internet marketing.
 
Electronic commerce.
 
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
 
BUSINESS & ECONOMICS / Marketing / General
 
BUSINESS & ECONOMICS / Sales & Selling

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003141341
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book558610-1001HF5415.1255Taylor Fransic E-Kitap Koleksiyonu