European consumers in the digital era : implications of technology, media and culture on consumer behavior
by
Bartosik-Purgat, Małgorzata, editor.
Title
:
European consumers in the digital era : implications of technology, media and culture on consumer behavior
Author
:
Bartosik-Purgat, Małgorzata, editor.
ISBN
:
9781003263685
9781000756036
9781000756074
Physical Description
:
1 online resource (xiv, 199 pages) : illustrations.
Series
:
Routledge studies in marketing ; 26
Routledge studies in marketing ; 26.
Subject Term
:
Electronic commerce -- Europe.
Consumer behavior -- Europe.
Decision making -- Europe.
Consumers -- Europe -- Attitudes.
Added Author
:
Bartosik-Purgat, Małgorzata,
Filimon, Nela,
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
|---|
| Online Library | E-Book | 558805-1001 | HF5548.325 .E85 B37 2023 | | Taylor Fransic E-Kitap Koleksiyonu |