Digital Transformation and Corporate Branding Opportunities and Pitfalls for Identity and Reputation Management.
by
 
Cuomo, Maria Teresa.

Title
: 
Digital Transformation and Corporate Branding Opportunities and Pitfalls for Identity and Reputation Management.

Author
: 
Cuomo, Maria Teresa.

ISBN
: 
9781003263784
 
9781000952957
 
9781000953022

Edition
: 
1.

Publication Information
: 
Routledge 2023.

Physical Description
: 
1 online resource (308)

Series
: 
Routledge Studies in Marketing

Subject Term
: 
Branding (Marketing) -- Data processing.
 
Electronic commerce.
 
BUSINESS & ECONOMICS / General
 
BUSINESS & ECONOMICS / Business Communication / General
 
BUSINESS & ECONOMICS / Marketing / General

Added Author
: 
Cuomo, Maria Teresa.
 
Foroudi, Pantea.

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003263784
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book558813-1001HF5415.1255Taylor Fransic E-Kitap Koleksiyonu