Strategic shopper marketing : driving shopper conversion by connecting the route to purchase with the route to market
by
 
Krentzel, Georg August, author.

Title
: 
Strategic shopper marketing : driving shopper conversion by connecting the route to purchase with the route to market

Author
: 
Krentzel, Georg August, author.

ISBN
: 
9780429201417
 
9780429572609
 
9780429576829
 
9780429574719

Physical Description
: 
1 online resource (viii, 183 pages) : illustrations

Subject Term
: 
Marketing.
 
Consumer behavior.
 
Consumers' preferences.
 
BUSINESS & ECONOMICS / Sales & Selling
 
BUSINESS & ECONOMICS / Marketing / General

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9780429201417
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book559327-1001HF5415 .K6728 2021Taylor Fransic E-Kitap Koleksiyonu