Evaluating social media marketing : social proof and online buyer behaviour
by
 
Sanak-Kosmowska, Katarzyna, 1984- author.

Title
: 
Evaluating social media marketing : social proof and online buyer behaviour

Author
: 
Sanak-Kosmowska, Katarzyna, 1984- author.

ISBN
: 
9781003128052
 
9781000480412
 
9781000480375

Physical Description
: 
1 online resource.

Series
: 
Routledge studies in marketing

Subject Term
: 
Internet marketing.
 
Consumer behavior -- Social aspects.
 
Social psychology.
 
BUSINESS & ECONOMICS / Marketing / Research
 
BUSINESS & ECONOMICS / Marketing / Multilevel
 
BUSINESS & ECONOMICS / Marketing / General

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003128052
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book559577-1001HF5415.1265Taylor Fransic E-Kitap Koleksiyonu