Systems theory and agile brand management : the educative view of branding
by
 
Lies, Jan, author.

Title
: 
Systems theory and agile brand management : the educative view of branding

Author
: 
Lies, Jan, author.

ISBN
: 
9781003491057
 
9781040049624
 
9781040049655

Edition
: 
1st edition.

Physical Description
: 
1 online resource.

Series
: 
Systems thinking

Subject Term
: 
Product management.
 
Branding (Marketing) -- Moral and ethical aspects.
 
Social media and society.
 
System theory.
 
BUSINESS & ECONOMICS / Marketing / General
 
BUSINESS & ECONOMICS / Marketing / Research
 
BUSINESS & ECONOMICS / General

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003491057
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book561051-1001HF5415.15Taylor Fransic E-Kitap Koleksiyonu