Ethnic hospitality marketing : authenticity and quality constructions in the Greek food industry
by
 
Chatzopoulou, Elena, author.

Title
: 
Ethnic hospitality marketing : authenticity and quality constructions in the Greek food industry

Author
: 
Chatzopoulou, Elena, author.

ISBN
: 
9781003227519
 
9781000855449
 
9781000855517

Physical Description
: 
1 online resource.

Series
: 
Routledge studies in marketing

Subject Term
: 
Restaurants -- Marketing.
 
Ethnic restaurants -- Management.
 
Food industry and trade -- Marketing -- Case studies.
 
Food -- Greece.
 
Greeks -- Ethnic identity.
 
Authenticity (Philosophy)
 
BUSINESS & ECONOMICS / General
 
BUSINESS & ECONOMICS / Consumer Behavior
 
BUSINESS & ECONOMICS / Marketing / General

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003227519
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book561741-1001TX911.3 .M3Taylor Fransic E-Kitap Koleksiyonu