Integrating marketing and supply chain management : converging paths to holistic business success
by
 
Fotiadis, Thomas, author.

Title
: 
Integrating marketing and supply chain management : converging paths to holistic business success

Author
: 
Fotiadis, Thomas, author.

ISBN
: 
9781003650973
 
9781040445921
 
9781040445969

Physical Description
: 
1 online resource.

Subject Term
: 
Business logistics -- Management.
 
Supply chain management.
 
Marketing -- Management.

Added Author
: 
Folinas, Dimitris, 1970-
 
Lindgreen, Adam,
 
Gasteratos, Antonios,
 
Vassiliadis, Christos A.,

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003650973
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book562091-1001HD38.5Taylor Fransic E-Kitap Koleksiyonu