The effects of social media advertising in China : theory, practices and implications
by
 
Xuan, Changchun, 1981- author.

Title
: 
The effects of social media advertising in China : theory, practices and implications

Author
: 
Xuan, Changchun, 1981- author.

ISBN
: 
9781003310594
 
9781000646474
 
9781000646498

Physical Description
: 
1 online resource

Subject Term
: 
Internet advertising -- China -- Public opinion.
 
Internet marketing -- China -- Public opinion.
 
Social media -- China -- Public opinion.
 
Consumers -- China -- Attitudes.
 
BUSINESS & ECONOMICS / Marketing / General
 
BUSINESS & ECONOMICS / Advertising & Promotion

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003310594
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book562742-1001HF6146 .I58Taylor Fransic E-Kitap Koleksiyonu