Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices
by
 
Rodríguez-Rabadán Benito, María, author.

Title
: 
Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices

Author
: 
Rodríguez-Rabadán Benito, María, author.

ISBN
: 
9781003310686
 
9781000905588
 
9781000905571

Physical Description
: 
1 online resource.

Series
: 
Routledge studies in marketing

Subject Term
: 
Branding (Marketing)
 
Advertising.
 
Brand name products.
 
BUSINESS & ECONOMICS / General
 
BUSINESS & ECONOMICS / Advertising & Promotion
 
BUSINESS & ECONOMICS / Consumer Behavior

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003310686
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book562747-1001HF5415.1255Taylor Fransic E-Kitap Koleksiyonu