Hispanic marketing : the evolution of the Latino consumer
by
 
Korzenny, Felipe, author.

Title
: 
Hispanic marketing : the evolution of the Latino consumer

Author
: 
Korzenny, Felipe, author.

ISBN
: 
9781003230755
 
9781040112168
 
9781040112182

Edition
: 
Fourth edition.

Physical Description
: 
1 online resource

Subject Term
: 
Hispanic American consumers.
 
Consumer behavior -- United States.
 
Target marketing -- United States.
 
BUSINESS & ECONOMICS / Marketing / General
 
SOCIAL SCIENCE / Ethnic Studies / Hispanic American Studies

Added Author
: 
Chapa, Sindy, 1975-
 
Korzenny, Betty Ann, 1933-

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003230755
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book564497-1001HF5415.33 .U6Taylor Fransic E-Kitap Koleksiyonu