Marketing strategy for the creative and cultural industries
by
 
Kolb, Bonita M., author.

Title
: 
Marketing strategy for the creative and cultural industries

Author
: 
Kolb, Bonita M., author.

ISBN
: 
9780367817077
 
9781000190366
 
9781000190373
 
9781000190359
 
9781315691336

Edition
: 
2nd edition.

Physical Description
: 
1 online resource.

Series
: 
Mastering management in the creative and cultural industries

Subject Term
: 
Arts -- Marketing.
 
Performing arts -- Marketing.
 
Cultural industries -- Management.
 
BUSINESS & ECONOMICS / General
 
BUSINESS & ECONOMICS / Marketing / General
 
BUSINESS & ECONOMICS / Industries / Service Industries

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9780367817077
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book566053-1001NX634Taylor Fransic E-Kitap Koleksiyonu