International luxury brand strategy
by
 
Lu, Pierre Xiao, author.

Title
: 
International luxury brand strategy

Author
: 
Lu, Pierre Xiao, author.

ISBN
: 
9780429463884
 
9780429873959
 
9780429873973
 
9780429873966

Edition
: 
First edition.

Physical Description
: 
1 online resource.

Subject Term
: 
Luxury goods industry -- Management.
 
Brand name products -- Management.
 
Luxuries -- Marketing.
 
Export marketing.
 
Communication in marketing.
 
BUSINESS & ECONOMICS / General

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9780429463884
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book566183-1001HD9999 .L852Taylor Fransic E-Kitap Koleksiyonu