Corporate social responsibility and marketing ethics : the effects of value-based marketing on consumer behaviour
by
 
Howaniec, Honorata, author.

Title
: 
Corporate social responsibility and marketing ethics : the effects of value-based marketing on consumer behaviour

Author
: 
Howaniec, Honorata, author.

ISBN
: 
9781003317364
 
9781000847109
 
9781000847130

Edition
: 
1st. Edition,

Physical Description
: 
1 online resource.

Series
: 
Routledge studies in marketing

Subject Term
: 
Social responsibility of business.
 
Marketing -- Moral and ethical aspects.
 
Consumer behavior.
 
BUSINESS & ECONOMICS / General
 
BUSINESS & ECONOMICS / Business Ethics
 
BUSINESS & ECONOMICS / Consumer Behavior

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003317364
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book568507-1001HD60Taylor Fransic E-Kitap Koleksiyonu