Fashion marketing and communications : theory and practice across the fashion industry
by
 
Mitterfellner, Olga, 1978- author.

Title
: 
Fashion marketing and communications : theory and practice across the fashion industry

Author
: 
Mitterfellner, Olga, 1978- author.

ISBN
: 
9781003449157
 
9781040164433
 
9781040164419

Edition
: 
Second edition.

Physical Description
: 
1 online resource.

Series
: 
Mastering fashion management
 
Mastering fashion management.

Subject Term
: 
Fashion merchandising.
 
Advertising -- Fashion.
 
Clothing trade.
 
Communication in marketing.
 
Branding (Marketing)
 
BUSINESS & ECONOMICS / Advertising & Promotion
 
BUSINESS & ECONOMICS / Industries / Textile Industry
 
BUSINESS & ECONOMICS / Marketing / General

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003449157
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book568733-1001HF6161 .C44Taylor Fransic E-Kitap Koleksiyonu