Individuals in B2B marketing : sensemaking and action in context
by
 
Ivanova-Gongne, Maria, 1985- editor.

Title
: 
Individuals in B2B marketing : sensemaking and action in context

Author
: 
Ivanova-Gongne, Maria, 1985- editor.

ISBN
: 
9781003388036
 
9781040051184
 
9781040051191

Physical Description
: 
1 online resource.

Series
: 
Routledge studies in marketing

Subject Term
: 
Industrial marketing.
 
BUSINESS & ECONOMICS / General
 
BUSINESS & ECONOMICS / Decision-Making & Problem Solving
 
BUSINESS & ECONOMICS / Entrepreneurship

Added Author
: 
Ivanova-Gongne, Maria, 1985-

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003388036
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book571495-1001HF5415.1263Taylor Fransic E-Kitap Koleksiyonu