Brand positioning : connecting marketing strategy and communications
by
Kostelijk, Erik, author.
Title
:
Brand positioning : connecting marketing strategy and communications
Author
:
Kostelijk, Erik, author.
ISBN
:
9780429285820
9781000025064
9781000024944
9781000025002
9780367250119
9780367250195
Physical Description
:
1 online resource
Subject Term
:
Branding (Marketing)
Strategic planning.
BUSINESS & ECONOMICS / Marketing / General
Added Author
:
Alsem, K. J.,
Electronic Access
:
Taylor & Francis
https://www.taylorfrancis.com/books/9780429285820
OCLC metadata license agreement
http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Library
Material Type
Item Barcode
Shelf Number
[[missing key: search.ChildField.HOLDING]]
Status
Online Library
E-Book
571934-1001
HF5415.1255
Taylor Fransic E-Kitap Koleksiyonu