Driving consumer engagement in social media : influencing electronic word of mouth.
by
 
Bianchi, Anna.

Title
: 
Driving consumer engagement in social media : influencing electronic word of mouth.

Author
: 
Bianchi, Anna.

ISBN
: 
9781000294668
 
9781000294729
 
9781000294699
 
9781003125518

Publication Information
: 
[S.l.] : ROUTLEDGE, 2020.

Physical Description
: 
1 online resource.

Series
: 
Routledge studies in marketing

Subject Term
: 
Viral marketing.
 
Customer relations.
 
Social media -- Economic aspects.
 
BUSINESS & ECONOMICS / Marketing / General
 
BUSINESS & ECONOMICS / Consumer Behavior
 
BUSINESS & ECONOMICS / Marketing / Multilevel

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003125518
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book572174-1001HF5415.1265Taylor Fransic E-Kitap Koleksiyonu