Food advertising and childhood obesity : examining food type, brand mascot physique, health message and media
by
 
Esmaeilpour, Fariba, author.

Title
: 
Food advertising and childhood obesity : examining food type, brand mascot physique, health message and media

Author
: 
Esmaeilpour, Fariba, author.

ISBN
: 
9780429344435
 
9781000043938
 
9781000043891
 
9781000043853

Physical Description
: 
1 online resource.

Series
: 
Routledge studies in marketing ; 10

Subject Term
: 
Advertising and children -- Health aspects.
 
Obesity in children.
 
Advertising -- Food -- Health aspects.
 
Nutrition in mass media.
 
BUSINESS & ECONOMICS / Advertising & Promotion
 
BUSINESS & ECONOMICS / Marketing / General

Added Author
: 
Nashtaee, Mitra Shabani,

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9780429344435
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book572930-1001HF5415.332 .C45Taylor Fransic E-Kitap Koleksiyonu