Employer Branding for Competitive Advantage : Models and Implementation Strategies
by
 
Rana, Geeta, editor.

Title
Employer Branding for Competitive Advantage : Models and Implementation Strategies

Author
Rana, Geeta, editor.

ISBN
9781000362268
 
9781003127826
 
9781000362183
 
9781000362220

Edition
1st.

Physical Description
1 online resource (204 pages : 24 illustrations).

Series
Information Technology, Management and Operations Research Practices

General Note
1. Emerging Paradigms in Employer Branding. 2. Employer Branding and Employer Value Proposition (EVP). 3. Innovative Employer Branding Practices for Industry 4.0. 4. Agility of the HR for Employer Branding. 5. Preamble for Talent Acquisition Retention and Growth. 6. Employer Brand Management. 7. Employer Branding and Recruitment Marketing Strategies to Attract Millennial Talent. 8. External and Internal Employer Branding. 9. Employer Branding and Knowledge Management. 10. Evolution of Employer Branding Research. 11. Employer Branding Ensure Employee Satisfaction. 12. Employer Branding and CSR. 13. Employer Branding and Employee Retention. 14. Employer Branding and Social Networking Platforms. 15. Employer Branding Models. 16. Employer Branding Strategies for Educational Institutions.

Subject Term
Employees -- Recruiting.
 
Branding (Marketing) -- Management.
 
Social media.
 
TECHNOLOGY / Operations Research
 
BUSINESS & ECONOMICS / Human Resources & Personnel Management

Added Author
Rana, Geeta,
 
Agarwal, Shivani,
 
Śarmā, Ravīndra,

Electronic Access
Taylor & Francis https://www.taylorfrancis.com/books/9781003127826
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book574021-1001HF5549.5 .R44Taylor Fransic E-Kitap Koleksiyonu