Digital consumer management : understanding and managing consumer engagement in the digital environment
by
 
Mogaji, Emmanuel, author.

Title
: 
Digital consumer management : understanding and managing consumer engagement in the digital environment

Author
: 
Mogaji, Emmanuel, author.

ISBN
: 
9781003389842
 
9781000970937
 
9781000970944

Physical Description
: 
1 online resource

Subject Term
: 
Information technology -- Management.
 
Technological innovations -- Management.
 
Industrial management -- Data processing.
 
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
 
BUSINESS & ECONOMICS / Consumer Behavior

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003389842
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book574430-1001HD30.2Taylor Fransic E-Kitap Koleksiyonu