LOYALTY MANAGEMENT driving engagement with loyalty programs and customer experiences.
by
 
Ziliani, Cristina, author.

Title
: 
LOYALTY MANAGEMENT driving engagement with loyalty programs and customer experiences.

Author
: 
Ziliani, Cristina, author.

ISBN
: 
9781040298091
 
9781003400783
 
9781040298060

Edition
: 
2nd ed.

Publication Information
: 
[S.l.] : ROUTLEDGE, 2025.

Physical Description
: 
1 online resource

Subject Term
: 
BUSINESS & ECONOMICS / General
 
BUSINESS & ECONOMICS / Advertising & Promotion
 
BUSINESS & ECONOMICS / Consumer Behavior
 
Customer loyalty.
 
Customer relations.

Added Author
: 
Ieva, Marco (Research fellow in marketing),

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003400783
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book574464-1001HF5415.525Taylor Fransic E-Kitap Koleksiyonu