The neuro-consumer : adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain
by
 
Bayle-Tourtoulou, Anne-Sophie, author.

Title
: 
The neuro-consumer : adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain

Author
: 
Bayle-Tourtoulou, Anne-Sophie, author.

ISBN
: 
9781003019978
 
9781000055504
 
9781000055528
 
9781000055481

Edition
: 
1.

Physical Description
: 
1 online resource

Subject Term
: 
Neuromarketing.
 
Consumers' preferences.
 
Decision making.
 
Brand choice.
 
BUSINESS & ECONOMICS / Consumer Behavior
 
BUSINESS & ECONOMICS / Marketing / General

Added Author
: 
Badoc, Michel,

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003019978
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book575905-1001HF5415.12615Taylor Fransic E-Kitap Koleksiyonu