Influencer marketing : building brand communities and engagement
by
Costello, Joyce, editor.
Title
:
Influencer marketing : building brand communities and engagement
Author
:
Costello, Joyce, editor.
ISBN
:
9781003434498
9781040342145
9781040342206
Edition
:
Second edition.
Physical Description
:
1 online resource
Subject Term
:
Marketing.
Influence (Psychology)
Social media.
Communication in marketing.
Advertising -- Planning.
Added Author
:
Costello, Joyce,
Yesiloglu, Sevil,
Electronic Access
:
Taylor & Francis
https://www.taylorfrancis.com/books/9781003434498
OCLC metadata license agreement
http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Library
Material Type
Item Barcode
Shelf Number
[[missing key: search.ChildField.HOLDING]]
Status
Online Library
E-Book
576423-1001
HF5415
Taylor Fransic E-Kitap Koleksiyonu