LUXURY MARKETING AND BRAND STRATEGY theory and practice for a changing world.
by
 
OLSANOVA, KVTA.

Title
: 
LUXURY MARKETING AND BRAND STRATEGY theory and practice for a changing world.

Author
: 
OLSANOVA, KVTA.

ISBN
: 
9781040403815
 
9781003593706
 
9781040403631

Publication Information
: 
[S.l.] : ROUTLEDGE, 2026.

Physical Description
: 
1 online resource

Subject Term
: 
Luxuries -- Marketing.
 
Luxury goods industry -- Management.
 
Brand name products -- Management.

Added Author
: 
COOK, GINA.
 
ZLATI, MARIJA.

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003593706
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book576586-1001HD9999 .L852Taylor Fransic E-Kitap Koleksiyonu