Decoding Coca-Cola : a biography of a global brand
by
 
Crawford, Robert, 1975- editor.

Title
: 
Decoding Coca-Cola : a biography of a global brand

Author
: 
Crawford, Robert, 1975- editor.

ISBN
: 
9781351024020
 
9781351024006
 
9781351024013
 
9781351023993

Physical Description
: 
1 online resource (x, 240 pages).

Series
: 
Routledge studies in marketing

Corporate Subject
: 
Coca-Cola Company.

Subject Term
: 
Branding (Marketing)
 
Advertising.
 
Internet advertising.
 
Globalization -- Social aspects.
 
BUSINESS & ECONOMICS / Advertising & Promotion
 
BUSINESS & ECONOMICS / International / Marketing
 
BUSINESS & ECONOMICS / Public Relations

Added Author
: 
Crawford, Robert, 1975-
 
Brennan, Linda L.,
 
Khamis, Susie,

Electronic Access
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781351024020
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book576695-1001HF5415.1255 .D43 2021Taylor Fransic E-Kitap Koleksiyonu